Citisun Trading | About Us
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About Us

Mission & Vision

Our aim is to deliver a large variety of high quality products through a portfolio of brands that will help improve the quality of life of end users and contribute to their well being of on a daily basis.

Core Values


At the cornerstone of our philosophy lies the belief that international trade is an effective tool to improve the quality of life in this day and age. The well being of the consumer is critical and to deliver customer satisfaction is one of our top priorities.


Coming together is a beginning. Keeping together is progress. Working together is success. From day one, our people are trained not only to work, but also to live by principles of teamwork. At Citisun, we recognize and reward those that turn principles of teamwork into reality because we understand that people make our organisation what it is and what it will be in the future.


Quality is the first principle and is also a natural cornerstone of our work ethic. We strive to bring quality into everything that we do. All our products conform to a minimum quality standard – a standard that is much higher than the average. Through innovation and focus on best business practice, we are able to maintain high quality standards at extremely competitive prices.


To imitate is easy, but to innovate is to be challenged. At Citisun, we are passionate about innovation because being innovative is an art. Simply put – it is fun and enjoyable. The intention is to bring something different, to contribute, to be dynamic.


Citisun Trading Company is part of a global network of contemporary business organisations, which are collectively responsible for bringing quality products to the end user. We see each organisation as a partner and a stakeholder with a commitment and a stake in our mission and vision for progress. We reiterate our support for all our stakeholders and reaffirm our commitment to their growth and prosperity.

Social Responsibility

Contemporary business organisations have a responsibility to society in general and should actively participate in the sustainable development of communities in which they operate.


Citisun Trading Company is always looking for opportunities to give back to society. We regularly donate funds and our products to philanthropic foundations such as Beit Al Khair Society, Dar al Ber Society and the Red Crescent Society. Our donations often go to the aid of refugees in conflict zones such as Syria and to orphanages in India.